Skip to main content

Seth Rogen Is Launching His Own Marijuana Brand

AUSTIN, TEXAS – MARCH 11: Seth Rogen and Evan Goldberg attend the ‘Good Boys’ Premiere 2019 SXSW Conference and Festivals at Paramount Theatre on March 11, 2019 in Austin, Texas. (Photo by Matt Winkelmeyer/Getty Images for SXSW)

Getty

Seth Rogen and Evan Goldberg have worked together on films like Superbad, The Interview, and Pineapple Express. Now the duo is embarking on a different type of project: a marijuana company.

“Houseplant is a passion we’ve brought to life through drive and dedication,” said Seth Rogen, Co-Founder of Houseplant.  “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”

Based in Canada, the home country of both men, the brand’s first product is experienced to be called Houseplant Sativa and will be available in early April in British Columbia and surrounding areas. Afterward it plans to launch Houseplant Hybrid and Houseplant Indica, eventually followed by pre-rolled joints and gels. The cannabis it sells will come from Canada’s Canopy Growth, which also has a minority stake in the company.

“Houseplant represents years of product expertise and unmatched attention to detail within each strain that has been carefully selected and grown,” Canopy Growth said in a statement.“Commitment to cannabis quality begins with selecting the best genetics and doesn’t stop until the customer opens the jar. Canopy Growth has witnessed how carefully Houseplant has chosen each component of their offering to deliver the highest quality product to Canadians.”  

Rogen and Goldberg are fan from the first celebrities to join the cannabis space. Most recently, CJ Wallace, son of the Notorious B.I.G announced he was getting into cannabis with the launch of his brand Think Big, honoring his father.

In February both Martha Stewart and Willie Nelson also announced the launch of their own CBD brands. Like Rogen and Goldberg, Stewart is working with Canopy Growth on her line.

“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,”  Stewart said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”

Martha’s favorite pot luck guest Snoop Dogg also has his own CBD line in the works through Canopy Growth. Called “Leafs by Snoop” his line is expected to be made specifically to treat anxiety in pets.

Canopy Growth is a leading cannabis company in Canada but the company does not currently sell any products in the United States.

The company’s stock is currently traded on the New York Stock Exchange as well as the Toronto Stock Exchange. The NY stock exchange, in particular, does not allow companies traded on it from engaging in an enterprise that’s illegal on a federal level, which marijuana currently is in the United States.

Last year the company received a late influx for cash from Constellation Brands, the parent company of a number of well-known alcohol brands including Ballast Point Brewing and Corona.

Original Article Source: https://www.forbes.com/sites/emilyprice/2019/03/28/seth-rogen-is-launching-his-own-marijuana-brand/

Comments

Post a Comment

Popular posts from this blog

Feds Hire Hazmat Firm For Marijuana Eradication Training

An ambitious campaign to decriminalize psychedelics in Washington, D.C., is one step closer to placing their measure on the November ballot with the formal submission of tens of thousands of voter signatures. Organizers have been scrambling for weeks to collect enough signatures from D.C. voters by Monday’s deadline amid historically difficult circumstances: a global pandemic, months of stay-at-home orders and protests over racism and police violence that filled the streets of the nation’s capital. But with the help of innovative signature-gathering techniques and allies flown in from across the country, advocates said they had successfully submitted upwards of 35,000 signatures—more than enough to qualify the initiative. If approved by voters, Initiative 81 would make enforcement of laws against plant- and fungus-based psychedelics among the “lowest law enforcement priorities” for the Metropolitan Police Department. It would not, however, legalize or reduce penalties for the substa
Post a Comment
Read more

Weed Is So Last Year: The Best CBD Gummies On The Market Today

CBD gummies have taken the industry by storm. As one of the most popular ingestion methods, gummies make it easy to discreetly and easily get your dose of CBD, which has caught on amongst previous CBD users and nonusers alike. Now with a massive amount of brands all trying to make a name for themselves amongst the gummy industry, here is a list of CBD gummies on the market and a description of what makes each brand special. Verma Farms Recently releasing their lineup of gummies, Verma Farms ranked as the current top choice for our CBD participants. Made with American hemp, Verma’s gummies come in three different flavors: Maui Melon (which has a juicy, fruity flavor to it), Peachy Pau Hana (which has the full-punch of a peach smoothie), and Blueberry Wave (which is made with natural fruit flavors), and all of are THC-Free. Hands down some of the best rated for flavor, Verma Farms has an absolute knockout on their hands with these gummies. Green Roads Next on our list comes one o
Post a Comment
Read more

Crime Rates Drop After Marijuana Dispensaries Open Nearby, Study Finds

Whether you’re partnered up or riding solo, marijuana can enhance the longevity, frequency and quality of sexual pleasure, reports a new survey out on Tuesday. Though a number of recent scientific studies have found consuming cannabis can improve bedroom activities for men and women , a report from Lioness, the makers of the world’s first smart vibrator, and cannabis delivery service Eaze offers a more in-depth look at how the substance can affect people’s sex lives. “Cannabis can enhance your orgasms no matter who you are,” the report states. “While a satisfying sex life is the result of many variables, cannabis can increase the length, frequency of, and quality of your orgasms and pleasure sessions whether you’re single or married, solo or with a partner, young adult or silver fox.” The report is the result of an online survey shared with 432 Lioness newsletter subscribers in North America between June 23 and July 1. Researchers also included perspective from 19 Lioness users who
Post a Comment
Read more